Communications Strategy

A communications strategy is an invaluable means of clearly identifying your objectives, audiences, tactics and timescales, and ultimately how you’re going to measure your success. 

This practical session will provide advice on how to formulate a communications strategy, case studies from museums that do it well, and interactive exercises to discuss in small groups.  There will also be plenty of time for networking and to discuss shared challenges.

The session will be delivered by Caroline Culver, Head of Strategic Communications for the University of Oxford’s Public Affairs Directorate.  Her role includes overseeing communications strategies for major University projects and advising and supporting the University, departments and collages in their communications activities.  Public Affairs is responsible for the University’s media relations, websites, publications including prospectuses, Blueprint and Oxford Today and major event management.

Former head of news at the inspectorate Ofsted and press officer for Save the Children and War on Want, Carolyne has also been a journalist and a parliamentary researcher.  She studied history at the University of Sussex.