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The Entrepreneurial Museum

Cultural organisations need to look beyond the state for their income. With the likelihood of public sector funding diminishing further, The Entrepreneurial Museum workshop will address the pressure many cultural organisations feel to reinvent themselves as businesses, by exploring what this can mean even for non-profit organisation, and how entrepreneurial ways of thinking and behaving can be positive and productive.

New thinking for museums
Thursday, December 10, 2015 - 10:30

Our colleagues from the Saïd Business School, who have extensive skills, knowledge and expertise in transforming individuals, organisations and practices in cultural sectors as well as the business world, will facilitate the workshop. They will address the challenges facing cultural organisations by using real issues to help delegates develop innovative ideas and strategies for finding solutions.

This participative workshop has been designed to enable delegates to experiment, to feel capable of taking risks with ideas, to create new ways of thinking and behaving, to become skilful decision makers, and to develop mechanisms for dealing with demanding situations. In essence, the day aims to encourage and develop entrepreneurial attitudes.

This event is for people who have the capacity to lead change and who have a strong desire to have an impact on their organisation and the broader cultural sector.


Daniela Papi-Thronton is the Deputy Director at the Skoll Centre for Social Entrepreneurship at Oxford's Saïd Business School where she also previously received her MBA as a Skoll Scholar. Her work at the Skoll Centre has included designing and directing the Leading for Ipact Programme, a nine-month personal development program for students interested in social impact careers, designing the LAUNCH Social Impact Careers Conference, and teaching an MBA course on high-impact entrepreneurs.

Prior to her MBA, Daniela spent a decade working in Asia where she founded and grew a hybrid social venture in Cambodia, PEPY: a non-profit youth leadership organisation, a for-profit development education travel company, and an advocacy organisation. PEPY and PEPY Tours in Cambodia recently celebrated their 10 year anniversaries. Daniela has worked as a consultant to a number of social ventures, from a customer insights study for a solar energy company in Tanzania to helping corporations and travel companies design their CSR programmes.

She has written articles for a range of media outlets, such as BBC, Huffington Post, and Stanford Social Innovation Review, and is a regular speaker about social entrepreneurship, volunteer travel, and leadership. Daniela is currently part of the Clore Social Leadership Programme.

Dr Pegram Harrison, is a Fellow in Entrepreneurship, Saïd Business School, University of Oxford and is a member of the Oxford Centre for Entrepreneurship and Innovation. Pegram's research and teaching concern entrepreneurship and leadership in an entrepreneurial context. He teaches entrepreneurship (pre-start-up, opportunity recognition and business planning) and leadership (especially in entrepreneurial contexts) to executives and Diploma students, as well as on the MBA and undergraduate programmes. He also conducts research at the intersection of business and social issues, and on projects relating to business education.  

Pegram is a key member of the Engaging with the Humanities programme of research and teaching at the Saïd Business School and in the wider University.  He helped to start the Oxford Cultural Heritage Programme, and is a member of the University’s Thames Country House Partnership Project; both networks link researchers with the region's cultural institutions, development agencies, digital technology providers and tourism officials. Beyond Oxford, he is also working in conjunction with the Art Fund on a large-scale research project into aggregated ticketing systems for museums, as well as organising several conferences and initiatives exploring new business models for enhancing museum engagement.

Participants are invited to arrive from 10:30 for coffee. The day will start promptly at 11:00 and will include a networking lunch.  We aim to finish the day by 17:00.

Saïd Business School, University of Oxford

If you need any further information please contact the Oxford University Museums Partnership team: | .

Booking Details: 

This session costs £125.

To book a place please visit the online store


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